Zeno Functional Foods, SOBAR - Honey Peanut - 1.6 OZ 108 Pack

Fulfilled by our friends at Specialty Food Partners

SOBAR is a nutritious and innovative functional protein bar that is the world's first food specifically formulated to reduce alcohol absorption (SOBAR, sober, get it?). Available in 3 delicious flavors, SOBAR won as the Best Health or Wellness Food for 2020 at the World Food Innovation Awards in London. The functional effects of eating a SOBAR before drinking have been validated in a randomized and published clinical trial; SOBAR can reduce alcohol absorption by up to 2x as much per calorie as compared to eating conventional foods. Launched via the internet in 2020, a second-generation 44g bar will be available in Q2 2021 for Foodservice and Retail channels. A unique and tasty anytime snack or aid for smarter drinking! SOBAR was named as a "Game-changer for smarter drinking" in the July 2021 issue of FOOD & WINE magazine and has been getting a lot of attention since!